I’m an award-winning visual communication and experience designer working on projects across the world. I graduated from Central Saint Martins with a master’s degree in Narrative Environments and am the founder of Ines Designes Studio specialising in branding and urban storytelling. I am also a Fellow of the RSA.

Currently I’m a design and research consultant at Stripe Partners, a global strategy and innovation consultancy working with Facebook, Intel, Procter & Gamble and Duracell among others.

My entrepreneurial mindset and positive attitude towards challenges have enabled me to love what I do and to do what I love. I’m a hands-on designer, often combining analogue and digital media, and very keen to try out new materials in order to achieve more distinctive results.

As part of the team I have worked with adidas, Oakley, Virgin Money, TSB and The British Museum for whom I created customer experience design solutions.

In 2016 I won the first prize in the Yamamay Airport Concept Store competition in Milan, Italy, and my recent project – diverCity Matchmaking – was selected for and highlighted by the London Festival of Architecture 2017. I’m currently working on a year-long research and design project celebrating the women’s vote cenntenial.

I’m also an active member of Women in Innovation – a platform focused on advancing women as change-makers and leading voices in innovation, and Urbanistas – a collaborative platform focused on  making cities better for everyone.

My interest in exploring architectural and urban tensions through the lens of graphic design and user experience led me to focus my practice on uncovering insights and developing proposals and urban strategies while working on locations in Malaga, Copenhagen, Seoul and Shangyu in China.