I’m an award-winning visual communication and experience designer working on projects across the world. I graduated from Central Saint Martins with a master’s degree in Narrative Environments and am the founder of Ines Designes Studio specialising in branding and urban storytelling working with Ocho Tequila, Domus Grappa, Camden Council and Central Saint Martins among others. As part of the team I have worked with adidas, Oakley, Virgin Money, TSB and The British Museum for whom I created customer experience design solutions.

I also work as a Design Strategist at Stripe Partners, a global research and innovation consultancy working with Facebook, Google, Intel, Procter & Gamble and Oculus among others.

Additionally, I am a Fellow of the RSA and a visiting critic at CSM. I’m also an active member of Women in Innovation – a platform focused on advancing women as change-makers and leading voices in innovation, and Urbanistas – a collaborative platform focused on  making cities better for everyone.

My interest in exploring architectural and urban tensions through the lens of graphic design and user experience led me to focus my practice on uncovering insights and developing proposals and urban strategies while working on locations in Malaga, Copenhagen, Seoul, Shanghai and Shangyu in China.