SADI x UAL 2016 Smart City Workshops created an opportunity for students to be involved in real life service design problem solving in June 2016 in Seoul.
Event / 2016 the 8th SADI x UAL Global Service Design Workshop
Sponsored by Seoul Design Foundation
Service design is a people-centred design, focused on creating and improving services. The whole process starts with understanding the need that informs the insights and allows to develop a better service. The problem solving, or addressing the pain points often includes various co-design methods which attempt to involve all the stakeholders (users, customers, partners, citizens etc) in the design process.
Brief / The aim of this project was to explore, through Service Design methods and tools, opportunities for improving Seoul’s transportation system but also thinking about how we move around the city. Transportation systems throughout the world make cities memorable and play an important role in supporting a city’s economy, enhancing and promoting sustainable ways of travelling and also contributing to the health and wellbeing of its citizens. Transportation systems also become important cultural symbols themselves (e.g. the London Underground map and the double decker bus).
As a modern city Seoul already has a very well respected, easy to use and clean underground system plus reliable buses and taxis. However, with the increased pressures of urban populations, public transportation systems need to enhance the experience they provide citizens with and encourage more people to leave the cars behind. For this project it was important to think about how different types of users can be encouraged to increase their use of public transport and also how they may make their City a happier place through thinking about wellbeing issues connected to health and green spaces.
Humanising Public Transportation
Frequently public transportation systems may be particularly challenging for the elderly, people with children or those not familiar with the city. How can transportation systems be humanised to provide a more entertaining and enhanced travel experience?
Below you can find two PDFs (Interim and Final) presenting my team’s idea: