Pray or Prey / The British Museum

Logo design for Pray or Prey – Object in Focus exhibition at the British Museum. The Object is a 4m long unwrapped mummified crocodile from Ancient Egypt, where the crocodiles were considered holy due to their vicious reputation and links to the Nile. Sobek (the crocodile god) was a symbol of pharaonic power and fertility. Therefore, the crocodiles were often purposely farmed and killed and displayed as votive offerings. The logo takes its inspiration from the duality and contrast of the two concepts, where one cannot exist without another. The mirror invites the visitors to face that conflict to search for their own answers